VOUSSEL.
Objectives.
Voussel stands as a distinguished French brand, crafting suits in Europe from recycled materials, merging high-quality craftsmanship with a nod to fashion trends and haute couture.
Our vision was to craft a visual identity that reflects both the exceptional quality and the eco-conscious ethos of the brand, infused with a bold, avant-garde, and trendy edge that aligns with their ambition and DNA.
Solutions.
Challenges.
The task was to develop a visual language that allows the brand's creative directors to express themselves through various collections while presenting a cohesive and visually stunning ensemble.
We devised a visual identity primarily using natural, soft tones with pops of neon colors for modernity and boldness.
Blending flash photography and avant-garde design with a mature graphic suite, we also employed modern typography to enhance the contemporary feel of the brand.
