SUNBURST.
Objectives.
Sunburst is a brand of hyper powerful sunscreen designed solely from plants and biological products that do not pollute marine life. It is aimed at a young and committed clientele, who want to take care of their skin while respecting the environment.
With Sunburst, we sought to create powerful graphic guidelines that attracts a young audience, breaking with the usual codes of cosmetics. Our goal was to highlight the exclusive use of plants and non-polluting biological products in our products. We sought to create a strong, powerful and modern brand image that would differentiate from the competition.
Challenges.
Solutions.
Our main challenge was ensuring a seamless user experience despite the complex formulations and extensive ingredient lists. We also had to maintain a close connection to our core product—a sunscreen—balancing ambitious design aspirations with the practical considerations of marketing a sun protection product.
To achieve these goals within our constraints, we opted for warm, energetic color palettes, focusing on oranges and reds to mirror the sun's warmth and vitality.
We incorporated modern and sleek typography to convey sophistication and contemporaneity in our branding.
The packaging was designed ambitiously, showcasing the beauty of our botanical ingredients and the simplicity of our formulations, creating a recognizable and strong brand identity that remains true to our sunscreen roots.
