GLIANI.
Objectives.
Gliani emerges as a luxury clothing brand from Riyadh, Saudi Arabia, drawing inspiration from Italian cuts and design.
Our aim was to showcase the brand's quality through a meticulous visual identity, adding personality to stand out in a visually codified market. We sought to highlight Gliani's Italian heritage and the quality of its garments.
Solutions.
Challenges.
The challenge was to differentiate the brand in a highly standardized visual field without creating a visual anomaly, all while underscoring the brand's uniqueness.
To meet these objectives, we crafted a modern, detailed visual identity with art deco elements and created a serene, summery ambiance using a mix of soft and warm colors.
We selected sans-serif, yet vintage and characterful typography to enhance the brand's personality, allowing Gliani to stand out visually while emphasizing the quality of its products.
