SOMA COCKTAIL CLUB.
Objectives.
Soma Cocktail Club offers a roving bartending service, integrating into your events to provide original, high-quality cocktails.
We aimed to develop a visual identity and narrative-driven naming that captures the essence of the cocktail world, distinguishing ourselves from competitors with strong, appealing visuals.
Solutions.
Challenges.
Our challenge was to appeal to businesses of various cultures and sizes, creating a fun atmosphere without veering into low-quality or excessive drinking themes. It was crucial to remain attractive and high-quality, reflecting the standard of our cocktails, while offering a rich visual identity.
We chose a mysterious naming and a visual identity that blends vintage elegance with modernity.
We played with diverse typography to create character effects and selected colors inspired by herbs to hint at the natural aspects of alcohol.
We also incorporated numerous illustrations and original, engaging visuals to catch the eye and strengthen the brand's visual identity.
